FABIAN OUWEHAND
Social Commerce & Live Commerce Enthusiast
Defining Social Commerce and developing the creator economy in Europe for one of the largest live commerce companies in Europe.
Currently building one of Europe’s first live shopping apps, designing and implementing a creator-first business model, managing the operation of hundreds of hours livestreams everything month, building brands and product lines with content creators and growing more than a dozen social media channels.
TikTok
DMEXCO 2020
Germany
TikTok Marketing
Emerce eDay
The Netherlands
Innovations from China (+TikTok)
Dutch Social Media Week
The Netherlands
Marketing Automation
Singpare Lifelong Learning Institute
Singapore
Mental Health & Investing
INSEAD
Singapore
Marketing Automation
UPLAB
Hong Kong
Bootstrapping
Alliance Bank
Malaysia
KOL Marketing + Douyin
China Influencer Summit
China
Marketing Automation
Growth Marketing Community
Singapore
Influencer / KOL Marketing
UPLAB
Singapore
Douyin
TechCode
Germany
China Marketing
UPLAB
Singapore
Entrepreneurship + China
YALE / NUS
Singapore
Community Building
The Co.
Singapore
Influencer Marketing + TikTok
Europe Influencer Summit
The Netherlands
From 0 to 700+ growth members
Growth Marketing Asia Community on Meetup
Reaching 31M+ views on TikTok
Hyper-targeted hashtag campaign in The Netherlands
10k+ FB page likes in 1 year
Build a niche community in sports
IG account from 0 to 100k in 6 months
Helped a Chinese KOL grow on Instagram
Grow 500+ KOL community in China
All KOLs are primarily active on Douyin
Sold out 2 marketing conferences
In China and Europe
Grow qualified leads 150% in 3 months
Using marketing automation in real estate
Decreased CPA 200%+ in 3 months
Using marketing automation in real estate
0 to 100k monthly unique webtraffic
In a niche sports community
Grow qualified leads 150% in 3 months
Using marketing automation in real estate
Decreased CPA 200%+ in 3 months
Using marketing automation in real estate
Community from 0 to 15k in 15 months.
In a niche sports community
75% of products to top 5 level on Google
New e-commerce store in FMCG industry
0-50k monthly reach for new brand
Using a combination of community building and social
Bootstrapped to 6 figures ARR in 2 years
In new and niche category
Bootstrapped to 6 figures in 7 months
New management firm in new industry and market