Social Commerce & Live Commerce Enthusiast


2021 - Present

Senior Director Social Commerce

– Confidential

2017 - 2021

Co-Founder (exited business)

– Bootstrapped entertainment (MCN) company to 6 figures ARR within 6m
– Managed and led social commerce activities and campaigns (incl.
performance marketing, short video commerce, live commerce, marketing
automation, influencer marketing, digital marketing, etc.)
– Established close and long-term relationships with Bytedance since their
launch of Douyin in Mid 2016
– Grew talent management vertical from 0 to 50 creators under 12 months
– Invested in multiple influencer-founded companies and productions,
reaching 100 million people monthly.
– Managed a multicultural team of 10 people
– Organized first international influencer conference in China & Netherlands
– Build a community of 500+ Douyin KOLs in China
– Got global news coverage on expertise in social commerce and short
– Worked with over 50+ leading brands including Warner Music, Universal
Music, Philips, Sony, Puma, Prime, Bytedance, TikTok, BIGO Live (YY)

2017, Singapore

Accelerator Manager & Startup Mentor

– Managed accelerator program participating around 15 startups
– Led & participated in investment rounds up to $3M
– Startup Mentor on growth & scale-ability

2016-2017, Singapore

Digital Product (Marketing) Manager

– Initiated, designed and launched digital products across different markets and locations in APAC.
– Increased qualified leads with 150% within 3 months
– Decreased CPA with 200%+ in 3 months
– Worked closely with marketing, sales and operations team to optimize funnels, internal processes, analyse user behaviour and built solutions to user and/or internal problems
– Trained internal staff (Marketing, Sales, Operations) on new digital initiatives.
– Designed funnels to increase number of qualified leads & deal flow – Customer journey mapping, CRM customization, data analysis
– Performance, acquisition, nurturing and CLTV marketing
– Events & community management (The Co.)

2013-2016, Poznan

Founder (exited business)

– Bootstrapped, growth hacked and scaled a new sports brand across 4 markets with 2 locations
– Sponsored different Polish National Teams and different sport clubs across 4 countries.
– Generated monthly reach of 50K+

2015-2016, Poznan

Client Relations & Business Development

– Built partnerships and relationships in the Dutch startup ecosystem – Designed acquisition funnels, lead nurturing for software projects
– Recommending and advising tech companies on software development and scale-ability.
– I traveled 25% of my time, mainly to Amsterdam (NL)

2011-2013, The Netherlands

Founder, Product & Marketing

– Growth hacked a sport community from 0 to 15 000 in 15 months.
– Launched & managed 2 e-commerce stores
– Growth hacked and generated 100K+ traffic per month
– Managed 20 part-time volunteers

2011-2013, The Netherlands


– Built and scaled ecommerce website (incl. marketing, web development, design, logistics)
– Scaled 75% of products to top 5 level on Google


2018 - Present, Singapore


– Platform to make mental health care understandable and accessible
– Organized the first Online Mental Health Day featuring free informative sessions from psychologists and psychotherapists
– Managed 5+ volunteers

Competitive team-sports player

– 9th place at Europe Cup (highest achievable European tournament) – Polish National Champion 14/15, 15/16
– Providing clinics for Polish National Team (u19/u23)
– Sports trainers for 8-15 year old

Chairman participant board

– Represent all students (10K) of my college


Social/Live Commerce
Short Video
Live Streaming
Growth Marketing
Community Building
Marketing Technology
Business Development
Product Marketing
Digital Marketing


MVP Build + Launch
Social Media
Growth Hacking
Email Marketing
Marketing Automation
Adobe CS
A/B Testing
HTML/CSS (basic)
SQL (basic)
Python (learning)
Event Management
Public Speaking


Chinese Course
Shenzhen University

Bachelor of Laws (LLB)
Leidse Onderwijs Instellingen (Current)

International Business (BBA)
Poznan University of Economics & Business (Dropout)

Marketing & Comm.
Drenthe College


T500 by TNW 2018
T500 by TNW 2017


The Newyork Times
The Newyorker
The Verge
The Ken
Business Insider
Tech in Asia
South China Morning Post


Dutch (Native)
English (Prof.)
German (Conversational.)
Chinese (Beginner)